Priori Amazing Facts

Advanced AHA Cosmeceuticals

The Proven Multi-layer Skin Renewal System. 

What is it?

The latest technological Advanced AHA anti-aging skincare from the original AHA innovators that brought you the first ever glycolic acid based products in 1983 – the developers of  MD Formulations® and  M.D. FORTÉ®.

How does it work?

Advanced AHA works by improving skin health and fitness through internal moisturisation of the skin (by inducing the skin to make more moisture retention compounds) and by improving skin exfoliation.  Both skin moisturisation and exfoliation decrease with the natural aging of skin.  Improved skin moisturisation and exfoliation leads to “normalised” skin function and better skin health and return the skin to a more youthful healthy appearance.

Products you buy over  the counter are called Cosmetic Products.  Cosmetic products are not legally allowed to penetrate deeper than your epidermis . This is the layer that sits just under your skin and has the thickness of 2 egg shells!  So not really going to make much long term difference in your skin structure.

How is it Unique?

It is the only AHA brand on the market based on LCA Complex, a unique combination of lactic acid and MFAS (Multi Functional Anti-Oxidant System)  that delivers optimal anti-aging results.

LCA COMPLEX = Lactic Compound + MFAS

Ok did that confuse you?  Basically the LCA complex means Lactic Acid in the product.  Don’t worry just because you have  seen the word acid, you wont be peeling like a snake!

Lactic acid is natural to the body and acts as a superior moisturiser and stimulates Hyaluronic Acid (HA).

We produce Hyaluronic Acid naturally in our hair , skin and nails and  it helps stimulate our collagen cells which gives our skin that plump glowing look.

Unfortunately as we get older these collagen cells start to deplete and leaves our skin looking tired and dull, with lines and wrinkles that may start to appear earlier than we’d like.  This then makes the face look older than it really is.

You may also be interested to know that HA is the main ingredient in the Dermal Fillers  I use to treat the deep set lines and wrinkles on the face of my clients at The Green Room.  This is why they last so much longer than Botox because it helps to work with your body and contains natural ingredients that do not cause harm to the body.

aha facts


Idebenone Complex Superceuticals®

The Most Powerful Anti-Aging Antioxidant

Idebenone is the only SUPERCEUTICAL molecule!

It goes beyond any previous cosmeucutical , raising the bar for antiageing skin therapies worldwide.

Idebenone has been successfully used to treat a variety of age related disorders including

  • Alzheimers
  • Heart Disease
  • Cerebrovascular Dementia

Check out the website for more information  –

What is it?

Idebenone is the bioengineered cousin of the vital human antioxidant enzyme – CoEnzyme Q10 – and up to 1000x more effective, simply put its “Super CoQ10″.  Are you confused as I was when I first heard this on my course!

You’ll hear this –CoEnzyme Q10 being talked about on the Television a lot, especially by companies such as Nivea, Olay etc.  They may very well have a small amount in the ingredients, but they cannot penetrate deep enough to make changes in the skins  CoEnzyme Q10.

We are all familiar with Vitamins A, C, D, E and the range of B vitamins.  But very few of us know about Vitamin Q – also called Coenzyme Q10 (CoQ10) – which is synthesized by the body.

What is so special about C0-Q10?

Co-Q10 plays a vital role in the delivery of cellular energy.  It also has potent antioxidant effects but unfortunately, as we age the production of CoQ10 tapers off.  This means as you grow older, the amount of CoQ10 in your cells become less and less.   As a result, cells lose their efficiency (energy production) and protecting capacity (antioxidant power) which are important requirements for healthy young skin.

So what can you do about this declining CoQ10?

You can use supplements – both internally as capsules and also on the skin in the form of creams and serums such as Idebenone.

Idebenone is a premium anti-aging skin care product to boost skin repair and regeneration.  It rejuvenates the skin by enhancing the cell’s efficiency.

How does it work?

1. Idebenone  CORRECTS  the visible signs of ageing by acting to reduce cellular oxidative stress.

Think of it as cell production, like factory productivity if you like.  So if the factory workers are all tired and stressed out and the equipment is in a constant state of disrepair then factory productivity goes down.

Now, if your cells are under a constant state of oxidative stress and the cells equipment  (structures and molecules) are in a constant state of disrepair – cell health and productivity go down.

Cells have the ability to repair themselves but are always playing catch up due to being attacked by factors such as smoking, sun damage and environmental factors.

Idebenone provides the environment for the cell to catch up and repair.

2. Idebenone  PROTECTS 
against premature ageing by providing the highest level of protection against environmental stress (EPF).

Most consumers understand that antioxidants are good and free radicals are bad.  But when it comes to choosing a product consumers are often at a loss for further explanation of benefits.

Nearly every major skincare brand is using antioxidants, because the need is widely recognized as essential in modern cosmeceutical formulations.

But which antioxidants are really the best?  Which provide the maximum protection against free radicals and oxidative stress generated by our environment and our metabolism?  For example, with SPF you know exactly how much photo-protection your sunscreen delivers because it is printed on the label.  Why is there not a similar protection factor scoring system for antioxidants that is analogous to SPF?

Well now there is, for the first time, comparative data on the efficacy of most common topical antioxidants found in the skincare industry has been presented at the American Academy of Dermatology and published in the Journal of Cosmetic Dermatology.

A new standard for topical skincare protection has been created – Environmental Protection Factor or EPF – the measure of an antioxidant’s ability to protect against free radicals and oxidative stress.

The results –Idebenone outperformed them all, with an EPF rating of 95 (out of a maximum score of 100) better than Vitamin C, Vitamin E, CoQ10, Alpha Lipoic and Kinetin at protecting against premature skin aging caused by environmental oxidative stress, the highest EPF of any antioxidant tested!


Why is this important?


Because SPF alone is not enough!
  SPF does not provide protection against free radicals, sunscreens are not free radical scavengers, and sunscreens do not protect against ozone, cigarette smoke, air pollution, and even oxygen itself.

Sunscreens do not even block 100% of UV light,so damaging rays still penetrate the skin to form free radicals and damage.  Protecting the skin with SPF is like protecting the skin with ”Swiss cheese” – it has got holes in it.  EPF is not the cheese, it’s the substance that fills in the holes!

Idebenone does it the best!

Idebenone targets aging at the cellular source – the mitochondria where it helps to revitalize the skin’s cells by eliminating excess free radical formation that results from the way cells make energy – in effect it corrects the essence of cellular aging!

Skin Aging

Superceutical Skincare with Idebenone


Idebenone Skincare Superceutical

Idebenone offers you a new level of Topical Skin Protection – EPF® 95+ and a whole new level of skin rejuvenation – hyper-potent antioxidant!

It’s tempting to call Idebenone the ultimate source of cell vitality – and it is!  Idebenone is a Superceutical®, multi-functional analog of Coenzyme Q10, a natural respiratory chain antioxidant found in all cellular plasma and mitochondrial membranes that plays an essential role in the energy production of a cell. Unfortunately, Coenzyme Q10 is a large molecule that is not easily absorbed through the skin.  Its bioengineered analog, Idebenone, is about 60% smaller.

Its smaller molecular size permits Idebenone to be absorbed topically and to be distributed into areas of the skin where it can effectively scavenge and neutralize both external and internal sources of oxidative stress.

Idebenone has been successfully used to treat a variety of age related disorders including Alzheimer’s, heart disease, and cerebrovascular dementia.  The anti-aging health benefits of Idebenone have been studied extensively and reported in more than 250 published scientific articles.   Visit for more information.

How is it Unique?

Unlike vitamin and botanical antioxidants, Idebenone is a respiratory chain antioxidant, a totally new kind of antioxidant, which can correct the signs of aging and also offers the highest protection against harmful environmental free radical stress with an Environmental Protection Factor of EPF 95, the highest rating of all antioxidants tested.


Why should I use it?

Idebenone delivers a whole new level of skin rejuvenation that you cannot get from AHA, Vit A, Vit C or other Cosmeceuticals, because of its absolutely unique mode of action.  If you have reached a plateau with your current skincare regimen and want the highest level of skin rejuvenation you can only get this from PRIORI® Idebenone Complex Superceuticals.


Fitness Analogy:  It is The Triathlon of Skin Fitness!




So where does this CoffeeBerry come from?

Did you know that your coffee beans, used to give you that kick out of bed in the morning, originally comes from a cherry fruit that surrounds the bean called Coffeeberry.  (Shown in the pictures above)

It is this Coffeeberry fruit that is used in all the Priori skincare, facial and makeup range.

Screen shot 2013-01-18 at 15.12.23

The 2 scientists, Joseph Lewis and Joseph DiNardo, who developed the Priori brand, were asked by Nescafe to look at the Coffeeberry fruit and see if this could be used in Nescafe coffee to add extra vitamins and flavour.  What they discovered was amazing!  They found that Coffeeberry contains the highest levels of anti-oxidants in the world!  Thats 3 times more than Green Tea alone!




They also found that all the workers in the fields who were hand picking the fruit had unusually smooth, soft, younger hands and forearm because of this exposure to natural antiaging properties in the fruit.

They also had no pigmentation to the hand and forearm area but did so on their face and upper body, due to the intense exposure to sunlight.

This was because the fruit contains a natural SPF of 25 and because of the natural healing and lightening properties within the fruit, the complexion of their hands and arms was flawless!!

This led the Priori scientists to examine the fruit back at the laboratory and what they discovered  led to the worlds first and unique mitotoxin FREE coffeeberry extract.

Screen shot 2013-01-12 at 20.33.29

CoffeeBerry® extract is the only clinically validated, medically endorsed, branded, patented extract of the whole coffee fruit in topical skincare.

It is also  the first and only all natural skincare brand to deliver “Cosmeceutical” results designed for the eco-conscious, earth friendly consumer.



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